Google’s New Privacy Protection Features Don’t Change a Flawed Business Model

In short, Google’s new privacy features will allow users to auto-delete Google Map searches and YouTube history, as well as manually delete Google Assistant commands. While these features are a concession to critics who have demanded the company address privacy and security concerns, they ultimately don’t change the fact that Google’s business model – like many other companies that profit from advertising revenue – is still reliant on exploiting users’ privacy. In fact, in 2018 70.7 percent of Google’s revenue came from advertising through Google properties. Their revenue streams essentially function around utilization of your personal data and the “detailed profiles” it builds on each of us. For better or for worse, the profiles are now more comprehensive than ever before.

In addition to breaking down the threats posed by Google, Tom offers suggestions on what else we can do to protect consumer privacy. Read the full article on Morning Consult: Google’s Privacy Features Are an Olive Branch, But They Don’t Change a Flawed Business Model.

Thomas F. Kelly is president and CEO of ID Experts, a Portland, Oregon-based provider of data breach and identity protection services, such as MyIDCare. He is a Silicon Valley serial entrepreneur and an expert in cybersecurity technologies.